Buy Quote by Howard Schultz
“Don't buy preground coffee.”
About This Quote
Source Interview: Starbucks CEO Howard Schultz, 2015 Business Conference
He advises against buying preground coffee because it loses freshness and flavor compared to whole beans.
In simple terms: Pre‑ground coffee loses flavor quickly.
Buy whole beans and grind yourself.
Themes
Mood
Type
When to use this quote
- home brewing
- coffee shop choices
- gift giving
- culinary education
Key Concepts
Questions to Reflect On
- Do you value convenience over taste?
- How often do you buy coffee?
Grinding may be inconvenient for some.