Howard Schultz

Success is something that has to be earned every day.

— Howard Schultz

“When you’re in a hole, quit digging!”

— Howard Schultz

Always challenge the old ways.

— Howard Schultz

“Just. Plain. [Fu*king.] Grilled. Swordfish.”

— Howard Schultz

Care more than others think wise.

— Howard Schultz

I despise research. I think it's a crutch.

— Howard Schultz

Don't buy preground coffee.

— Howard Schultz

Don't be threatened by people smarter than you.

— Howard Schultz

We think of Starbucks not as a coffee company but a media company.

— Howard Schultz

I always saw myself wanting to do something deemed successful and good at the same time.

— Howard Schultz

My kids probably started drinking coffee in their late teens.

— Howard Schultz

Any business today that embraces the status quo as an operating principle is going to be on a death march.

— Howard Schultz

My passion. My commitment. This is the most important thing in my life other than my family.

— Howard Schultz

Customers have different need states and life experiences.

— Howard Schultz

I really believe that you cannot use the stock market as a proxy for the economy.

— Howard Schultz

Pouring espresso is an art, one that requires the barista to care about the quality of the beverage.

— Howard Schultz

“When you give up,' said a slim older man whose home we rebuilt, 'you might as well lay down and die.' It…

— Howard Schultz

I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.

— Howard Schultz

People want to be part of something larger than themselves. They want to be part of something they're really proud of, that…

— Howard Schultz

Great companies are defined by their discipline and their understanding of who they are and who they are not.

— Howard Schultz

“If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know…

— Howard Schultz

In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company…

— Howard Schultz

You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base…

— Howard Schultz

London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe.

— Howard Schultz

“Behind every cup of Starbucks is the world's highest-quality, ethically sourced coffee beans; baristas with health-care coverage and stock in the company;…

— Howard Schultz

I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all.…

— Howard Schultz

“Whenever I see someone carrying a cup of coffee from a Starbucks competitor, whether it’s an independent coffee shop or a fast-food…

— Howard Schultz

I tried to build a company my father would have been proud to work for, that he would have looked back on…

— Howard Schultz

I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more…

— Howard Schultz

I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out…

— Howard Schultz

Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse.…

— Howard Schultz

We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who…

— Howard Schultz

“There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and…

— Howard Schultz

“Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo. Find new ways to see. Never…

— Howard Schultz

I realize that idealism is out of sync with the cynicism of our age. Skepticism has come to be synonymous with sophistication,…

— Howard Schultz

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one…

— Howard Schultz

“Large or small, our actions forge our futures, hopefully inspiring others along the way. Entrepreneurs must love what they do to such…

— Howard Schultz

“There is a word that comes to my mind when I think about our company and our people. That word is 'love.'…

— Howard Schultz

Despite the fact that Starbucks has grown to be a large company. We've always played music in our stores and has always…

— Howard Schultz

When we love something, emotion often drives our actions. This is the gift and the challenge entrepreneurs face every day. The companies…

— Howard Schultz