Brands Quote by Howard Schultz
“The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.”
About This Quote
Source Speech: Business leadership conference, 2015
Brand building now requires emotional connection and trust, not just traditional marketing.
In simple terms: Trust is core to brand.
Key Takeaway
Prioritize trust.
Themes
branding
trust
emotional connection
Mood
inspirational
strategic
Type
business
leadership
When to use this quote
- Customer service
- brand storytelling
- social media strategy
- employee engagement
Key Concepts
Consumer psychology
relationship marketing
Questions to Reflect On
- How do you measure trust?
- What actions build lasting loyalty?
A Different Perspective
Trust is hard to rebuild once broken.
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