Brands Quote by Astra Taylor

We created a brand for ourselves, so that now people can't get mad at what we do, because then they're just making of themselves.

— Trey Parker

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character…

— Richard Branson

“In a culture of hyper-consumption the advertising industry has brainwashed many people into believing they can raise their status just by driving a particular…

— Stephen Richards

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

— David Ogilvy

People tend to look at their businesses from the inside out - that is, they get so focused on making and selling their products…

— Lawrence Bossidy

Any entrepreneur worth their salt knows that their brand is worthless if it doesn't somehow contribute to society or the overall good of the…

— Lynda Resnick

“In order to win the loyalty of their users and create a product that’s regularly used, companies must learn not only what compels users…

— Nir Eyal

“New brands often gain sales through launch promotion, but find that repeat purchases dwindle, not through technical failure but through lack of mindspace and…

— Greg Thain

Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually…

— Steve Jobs

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to…

— Al Ries

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman

Over time, it's becoming more and more understood by people that we're acting in their interests. And that's a very, very powerful thing for…

— Larry Page