Better Quote by Richard Edelman

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

— Simon Mainwaring

A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why…

— Marty Neumeier

For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or…

— Scott Bedbury

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it…

— Simon Mainwaring

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and…

— Lisa Gansky

Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to…

— Simon Mainwaring

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

“Technology, variety where appropriate, advertising muscle and consumer understanding are the key benefits for manufacturer brands, and each is highly sensitive to economies of…

— Greg Thain

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

— Scott D. Cook

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's…

— Martin Lindstrom

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins