Appeal Quote by Richard Edelman
“We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit views of the core community of brand supporters.”
About This Quote
Source Speech: Edelman Trust Barometer 2022, Richard Edelman, 2022
Brands succeed when they embed purpose, rally supporters, and invite community input, turning customers into advocates.
In simple terms: Purpose drives brand loyalty and community engagement.
Key Takeaway
Make purpose central and invite community voice.
Themes
purpose
community
brand advocacy
leadership
engagement
Mood
inspired
strategic
Type
marketing
leadership
When to use this quote
- product launches
- marketing campaigns
- corporate social responsibility initiatives
- brand revamps
Key Concepts
trust building
social impact
stakeholder alignment
Questions to Reflect On
- How can brands measure the impact of purpose-driven programs?
- What risks arise when community voices conflict with brand strategy?
A Different Perspective
Purpose alone may not guarantee profit; balancing purpose with business goals is challenging.
