The Dabo people are consumer marketing geniuses. This is exactly why we acquired them. — Richard Edelman Copy Share Image
We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements… — Richard Edelman Copy Share Image
We do everything from community management to specific marketing promotions. — Richard Edelman Copy Share Image
We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms. — Richard Edelman Copy Share Image
When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's… — Richard Edelman Copy Share Image
I had a job lined up as an assistant brand manager at Playtex, at age 23, all lined up. But my father… — Richard Edelman Copy Share Image
Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their… — Richard Edelman Copy Share Image
The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being… — Richard Edelman Copy Share Image
Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media… — Richard Edelman Copy Share Image
Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people… — Richard Edelman Copy Share Image
Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information… — Richard Edelman Copy Share Image
Money is flowing out of traditional advertising into experiential, social, and sports. — Richard Edelman Copy Share Image
We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of… — Richard Edelman Copy Share Image
The marketing business has been just about promoting things, but we don't believe that anymore. There has to be a societal component,… — Richard Edelman Copy Share Image
PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in… — Richard Edelman Copy Share Image
The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the… — Richard Edelman Copy Share Image
The Dabo people are consumer marketing geniuses. This is exactly why we acquired them. — Richard Edelman Copy Share Image
Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New… — Richard Edelman Copy Share Image
Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your… — Richard Edelman Copy Share Image
We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing… — Richard Edelman Copy Share Image
The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather… — Richard Edelman Copy Share Image
Great women, in partnership with great men, will continue to take us forward. — Richard Edelman Copy Share Image
I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to… — Richard Edelman Copy Share Image
We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young… — Richard Edelman Copy Share Image
We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit… — Richard Edelman Copy Share Image
More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers. — Richard Edelman Copy Share Image
