Abandoned Quote by Richard Edelman
“Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.”
About This Quote
Source Interview: Edelman Trust Barometer, 2021
Brands must engage directly with consumers, encouraging user‑generated content to stay relevant.
In simple terms: Brands need direct consumer interaction and co‑creation.
Key Takeaway
Foster authentic two‑way communication.
Themes
marketing
trust
engagement
Mood
analytical
strategic
Type
business
insight
When to use this quote
- product launches
- social media campaigns
- employee advocacy
Key Concepts
branding
consumer behavior
Questions to Reflect On
- How can brands balance control with user creativity?
- What risks exist in crowdsourced content?
A Different Perspective
Overreliance on user content can dilute brand message.
