Brands Quote by Simon Mainwaring

We're not trying to be Nike. It's about evolving into new products that are going to make people's lives better.

— Payal Kadakia

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented…

— Phil Knight

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand…

— David A. Aaker

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role.…

— Simon Mainwaring

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only…

— Simon Mainwaring

“Don't simply run after brands, establish yourself as a brand”

— Myra Yadav

Our brands - Nike, Converse, Jordan Brand and Hurley - are loved by customers all over the world. But we never take that for…

— Mark Parker

At Nike, designers both created and communicated the brand, transforming a company that made shoes into a purveyor of athletic heroism.

— Tahl Raz

Nike is at its best when we focus on the future. Sport is in a constant state of progression. Athletes are expanding their potential…

— Mark Parker

Nike stands together against bigotry and any form of discrimination... Now, more than ever, let's stand up for our values and remain open and…

— Mark Parker

Nike is a marketing-oriented company, and the product is our most important marketing tool

— Phil Knight

Ultimately, we wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end…

— Phil Knight