There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We… — Simon Mainwaring Copy Share Image
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. — Simon Mainwaring Copy Share Image
The leverage and influence social media gives citizens are rapidly spreading into the business world. — Simon Mainwaring Copy Share Image
Non-profits must become deeply engaged in the ways that their donor communities are using social technology. — Simon Mainwaring Copy Share Image
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and… — Simon Mainwaring Copy Share Image
Like all technology, social media is neutral but is best put to work in the service of building a better world. — Simon Mainwaring Copy Share Image
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging. — Simon Mainwaring Copy Share Image
As more people use social media to tell the story of the future, the wants and needs of more people will be… — Simon Mainwaring Copy Share Image
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By… — Simon Mainwaring Copy Share Image
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them.… — Simon Mainwaring Copy Share Image
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their… — Simon Mainwaring Copy Share Image
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must… — Simon Mainwaring Copy Share Image
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent… — Simon Mainwaring Copy Share Image
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social… — Simon Mainwaring Copy Share Image
Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest… — Simon Mainwaring Copy Share Image
As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger… — Simon Mainwaring Copy Share Image
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to… — Simon Mainwaring Copy Share Image
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke,… — Simon Mainwaring Copy Share Image
In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their… — Simon Mainwaring Copy Share Image
It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars… — Simon Mainwaring Copy Share Image
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share Image
Social media is not about the exploitation of technology but service to community. — Simon Mainwaring Copy Share Image
Social media is not an end in itself. It's just another tool to reach people. — Simon Mainwaring Copy Share Image
Everyone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon… — Simon Mainwaring Copy Share Image
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their… — Simon Mainwaring Copy Share Image
There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they… — Simon Mainwaring Copy Share Image
The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary… — Simon Mainwaring Copy Share Image
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge… — Simon Mainwaring Copy Share Image
Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media… — Simon Mainwaring Copy Share Image
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can… — Simon Mainwaring Copy Share Image
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its… — Simon Mainwaring Copy Share Image
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of… — Simon Mainwaring Copy Share Image
Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't… — Simon Mainwaring Copy Share Image
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best… — Simon Mainwaring Copy Share Image
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For… — Simon Mainwaring Copy Share Image
The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and… — Simon Mainwaring Copy Share Image
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media:… — Simon Mainwaring Copy Share Image
As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable… — Simon Mainwaring Copy Share Image
However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on… — Simon Mainwaring Copy Share Image
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share Image
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. — Simon Mainwaring Copy Share Image
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify… — Simon Mainwaring Copy Share Image
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is… — Simon Mainwaring Copy Share Image
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and… — Simon Mainwaring Copy Share Image
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves… — Simon Mainwaring Copy Share Image
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the… — Simon Mainwaring Copy Share Image
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who… — Simon Mainwaring Copy Share Image
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the… — Simon Mainwaring Copy Share Image
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,… — Simon Mainwaring Copy Share Image
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. — Simon Mainwaring Copy Share Image
