Critics Quote by Simon Mainwaring

When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing…

— Gary Vaynerchuk

Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.

— Tony Hsieh

I think that that the main problem with a lot of social media stuff in terms of ratings is it's a very skewed motivation.

— Michael Schur

The ROI of social media is that your business will still exist in 5 years.

— Erik Qualman

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an…

— Erik Qualman

Clearly there's value in Twitter and Facebook; otherwise, none of us would be involved in it.

— Eric Bischoff

“80 percent of marketers are unhappy with their ability to measure marketing return on investment (ROI). Not because the tools aren’t good enough, but…

— Portfolio

“Marketing departments aren’t going to give marketers their money unless they know what they’re spending money on works. But since many don’t even know…

— B.J. Mendelson

There's a blizzard of metrics that social sites and messaging sites put out there.

— Walt Mossberg

There was a time when content could be manipulated with money, but today we have surpassed that. Now, only good content will create ripples…

— Jubin Nautiyal

If people are anything but enthusiastic about the information or ideas that they're sharing, they're either not that invested in what they're doing -…

— Ana Kasparian

Technology and the Internet have created a new set of relationships. It's changed the social fabric of promotion: advertising, dating. Part of art world…

— Steve Miller