Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort… — Simon Mainwaring Copy Share Image
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social… — Simon Mainwaring Copy Share Image
There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they… — Simon Mainwaring Copy Share Image
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their… — Simon Mainwaring Copy Share Image
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers… — Simon Mainwaring Copy Share Image
In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their… — Simon Mainwaring Copy Share Image
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to… — Simon Mainwaring Copy Share Image
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100.… — Simon Mainwaring Copy Share Image
Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye… — Simon Mainwaring Copy Share Image
How well you tell your story determines how well your customers tell your story. — Simon Mainwaring Copy Share Image
When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to… — Simon Mainwaring Copy Share Image
Brands must empower their community to be change agents in their own right. To that end, they need to take on a… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on… — Simon Mainwaring Copy Share Image
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share Image
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. — Simon Mainwaring Copy Share Image
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify… — Simon Mainwaring Copy Share Image
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is… — Simon Mainwaring Copy Share Image
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and… — Simon Mainwaring Copy Share Image
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves… — Simon Mainwaring Copy Share Image
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the… — Simon Mainwaring Copy Share Image
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who… — Simon Mainwaring Copy Share Image
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the… — Simon Mainwaring Copy Share Image
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,… — Simon Mainwaring Copy Share Image
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. — Simon Mainwaring Copy Share Image
