Better Quote by Simon Mainwaring

A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience.…

— Scott Bedbury

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

— Muhtar Kent

The recipe for success . . . customers will get what they want, when they want it . . . you will see more…

— Martin Zwilling

Major brands don't know what to do with happy customers. They make it hard for customers to say thanks and way too often companies…

— Paul Walker

When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing…

— Rain Dove

We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish…

— Wally Olins

You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to…

— Frances Allen

Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them.…

— Simon Mainwaring

The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for…

— Jim Mullen

“Embody the Unique Value Proposition through a consistent brand system”

— Fernando Rodriguez

“Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a perception, a…

— Bernard Kelvin Clive

“Your personal brand has a following, image, reputation, a service, and has to be appreciated as a lifelong commitment.”

— Isaac Mashman