Avoiding Quote by Wally Olins

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

It's our job as marketers and brand professionals to nurture the brand and calm it down when it's angry and to encourage when it's…

— Bozoma Saint John

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

— Muhtar Kent

“Successful businesses know brands need PROTECTION and LOVE. Find your brand!”

— Tisha R. Oehmen

“Brand loyalty—that nebulous emotional connection people have with certain companies, which turns them into defenders and advocates for corporations who don’t give a shit.”

— David McRaney

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and…

— Lisa Gansky

“Don't simply run after brands, establish yourself as a brand”

— Myra Yadav

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we…

— John McKinley

I wouldn't say that we're proactively out there hunting down brands to try to fulfill some piece of a larger battle plan or something.…

— Lars Ulrich

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

“No matter how large and enlightened retailers become, they remain generalists, and there are things that are difficult for them to do as well…

— Greg Thain