Brands Quote by Muhtar Kent
“During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.”
About This Quote
Source Speech: Consumer Trends Conference, 2015
In tough economies, consumers stick with trusted, beloved brands, highlighting loyalty’s value
In simple terms: Consumers favor familiar, trusted brands in downturns
Key Takeaway
Focus on building trust and loyalty
Themes
marketing
economics
consumer behavior
Mood
analytical
pragmatic
Type
strategic
economic
When to use this quote
- product development
- customer service
- brand storytelling
- price strategy
Key Concepts
brand loyalty
trust capital
Questions to Reflect On
- How can emerging brands build trust quickly?
- What strategies reinforce existing brand loyalty?
A Different Perspective
New brands may struggle to gain foothold
![“I don't feel the need to brand myself in that way [social media]. But as a means to share information and raise awareness of things, I think these social-networking platforms are unprecedented.” quote by Scarlett Johansson](https://sms4smile.com/quotes/img-quotes/3d9/scarlett-johansson-2233_awareness_i-don-t-feel-the-need-to-brand-myself-in_11641.jpg)
![“What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for [Donald] Trump, and do not participate in that brand of animus, that gas-bagging of enormous bigotry.” quote by Michael Eric Dyson](https://sms4smile.com/quotes/img-quotes/01d/michael-eric-dyson-1424_animus_what-are-you-for-it-may-be-to-a-degree-c_14940.jpg)
