Brands Quote by Muhtar Kent

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could…

— Howard Schultz

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

“They evolve because of the experiences and resulting expectations of people as they buy, use, adapt, discuss and interact with the brand and the…

— Nicholas Ind

“Technology, variety where appropriate, advertising muscle and consumer understanding are the key benefits for manufacturer brands, and each is highly sensitive to economies of…

— Greg Thain

We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish…

— Wally Olins

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and…

— Lisa Gansky

Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.

— Muhtar Kent

A brand should strive to own a word in the mind of the consumer.

— Al Ries

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise…

— Shawn Amos

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

— Simon Mainwaring