Become Quote by Jonathan Anderson

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

Where I am from, people are into designer brands, but not, like, the cool ones, just like any designer brand, and I wasn't that…

— Playboi Carti

If you start thinking of yourself as a brand, you'll come unstuck.

— John Whaite

It's difficult sometimes to, in effect, let go of how you're used to doing things and give the brand room to be reinvented.

— Christie Hefner

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

— Al Ries

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

— Donald A. Norman

The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what…

— Simon Mainwaring

People are starting to understand: all generic companies aren't created equally.

— Heather Bresch

“They evolve because of the experiences and resulting expectations of people as they buy, use, adapt, discuss and interact with the brand and the…

— Nicholas Ind

I get a lot of backlash for wearing designers that I feel are creators and artists. I get it all the time.

— Kat Graham

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try…

— Nirmalya Kumar

Sometimes you do get caught up in the midst of becoming... a product, a brand, and not having a say in any of that.

— Becky G