Brands Quote by Simon Mainwaring

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

I think brands should go back to being more specialised and focused on particular market segments. Sometimes the business you don’t do is more…

— Mark Price

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try…

— Nirmalya Kumar

Clients are becoming more and more savvy. They know what's happening in the brands; they know the new products that are coming out.

— Delphine Arnault

Oftentimes, successful brands can lose discipline or become complacent over time, applying less rigor to the cost control and returns on investment.

— Dinesh Paliwal

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman

“No matter how large and enlightened retailers become, they remain generalists, and there are things that are difficult for them to do as well…

— Greg Thain

“The manufacturers’ old branding tools are now insufficient to win the battle of the value chain. In order to develop new, more effective approaches,…

— Greg Thain

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role.…

— Simon Mainwaring

We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish…

— Wally Olins

“They evolve because of the experiences and resulting expectations of people as they buy, use, adapt, discuss and interact with the brand and the…

— Nicholas Ind

Managing brands is going to be more and more about trying to manage everything that your company does.

— Lee Clow