Audience Quote by Simon Mainwaring
“In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.”
About This Quote
Facebook serves as a discovery platform where nonprofits can align with audiences who share their values, leveraging existing social networks for broader reach.
In simple terms: Leverage Facebook to expand nonprofit visibility via shared values.
Key Takeaway
Use Facebook to connect cause with community networks.
Themes
digital outreach
values alignment
community building
social media strategy
nonprofit marketing
Mood
optimistic
strategic
Type
advice
strategic insight
When to use this quote
- launching a new nonprofit
- re-engaging existing supporters
- expanding donor base
Key Concepts
platform advantage
network effects
audience segmentation
Practical Applications
- create a Facebook page
- invite real-world contacts
Questions to Reflect On
- How can shared values be highlighted on a Facebook page?
- What metrics indicate successful audience expansion?
