Social media is not about the exploitation of technology but service to community. — Simon Mainwaring Copy Share Image
CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at… — Simon Mainwaring Copy Share Image
Non-profits must become deeply engaged in the ways that their donor communities are using social technology. — Simon Mainwaring Copy Share Image
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger… — Simon Mainwaring Copy Share Image
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their… — Simon Mainwaring Copy Share Image
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of… — Simon Mainwaring Copy Share Image
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its… — Simon Mainwaring Copy Share Image
We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided… — Simon Mainwaring Copy Share Image
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best… — Simon Mainwaring Copy Share Image
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media:… — Simon Mainwaring Copy Share Image
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their… — Simon Mainwaring Copy Share Image
Work with your competitors when the interest of the community and planet are at stake. — Simon Mainwaring Copy Share Image
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values… — Simon Mainwaring Copy Share Image
Brands must empower their community to be change agents in their own right. To that end, they need to take on a… — Simon Mainwaring Copy Share Image
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders,… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on… — Simon Mainwaring Copy Share Image
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share Image
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. — Simon Mainwaring Copy Share Image
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify… — Simon Mainwaring Copy Share Image
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is… — Simon Mainwaring Copy Share Image
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and… — Simon Mainwaring Copy Share Image
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves… — Simon Mainwaring Copy Share Image
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the… — Simon Mainwaring Copy Share Image
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who… — Simon Mainwaring Copy Share Image
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the… — Simon Mainwaring Copy Share Image
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,… — Simon Mainwaring Copy Share Image
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. — Simon Mainwaring Copy Share Image
