Adages Quote by Simon Mainwaring
“There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?”
About This Quote
Source Article: Social Media Marketing Trends, 2015
People are more likely to support brands they feel they have helped shape, especially when brands invite community participation.
In simple terms: Support follows involvement.
Key Takeaway
Engage audiences early and let them co‑create.
Themes
brand loyalty
community
co‑creation
cause marketing
Mood
enthusiastic
optimistic
Type
strategic
inspirational
When to use this quote
- launching cause campaigns
- building online communities
- designing co‑creation platforms
Key Concepts
social proof
collective identity
participatory culture
Questions to Reflect On
- How can you ensure genuine collaboration?
- What metrics show authentic community impact?
A Different Perspective
If audiences feel exploited rather than empowered, the strategy can backfire.
