Campaigns Quote by John Katzman
“I am always making sketches of how information should look or mapping out a marketing campaign. When I present my notes, people start responding to them. Desktop publishing makes everything look slick. When you present sketches, it helps start the dialogue and collaboration.”
About This Quote
Source Talk: Conference on Education Technology, 2018
Visual sketches spark dialogue and improve collaboration.
In simple terms: Sketches help people understand and discuss ideas.
Key Takeaway
Use visuals to communicate concepts.
Themes
communication
visual thinking
collaboration
Mood
educational
practical
Type
strategic
inspirational
When to use this quote
- team workshops
- marketing planning
- product design
Key Concepts
design thinking
information architecture
Questions to Reflect On
- When should you use sketches vs. detailed docs?
- How do you ensure ideas are not oversimplified?
A Different Perspective
Over‑reliance on visuals can obscure depth.
