“Understanding the difference between strategy and tactics is absolutely key to marketing success.” — Allan Dib Marketing Copy Share Image
“If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If… — Allan Dib Marketing Copy Share Image
“Lifetime value and customer acquisition cost are two of the key numbers you need to know to measure marketing effectiveness.” — Allan Dib Copy Share Image
“Take the time to craft a compelling, well-thought-out offer. Your conversion rate will skyrocket and so will your bottom line.” — Allan Dib Bottom line Copy Share Image
“So going back to our example, a good plumber is not necessarily the best person to run a plumbing business. This is… — Allan Dib Best person Copy Share Image
“By far the biggest leverage point in any business is marketing. If you get 10% better at marketing, this can have an… — Allan Dib Bottom line Copy Share Image
“tell your audience about all the effort that goes into delivering your product or service” — Allan Dib Hard work Copy Share Image
“Failing to anticipate how changes in technology will affect your business or industry, and failing to take action accordingly, can be fatal… — Allan Dib Business Copy Share Image
“the majority of your success comes from the top 4% of your actions. Or put yet another way 96% of the stuff… — Allan Dib Success Copy Share Image
“One of the main reasons marketing campaigns fail is because the offer is lazy and poorly thought out. It’s something crappy and… — Allan Dib Marketing Copy Share Image
“Put simply entrepreneurs work in the results economy whereas most other people work in the time and effort economy .” — Allan Dib Business Copy Share Image
“This is one of THE major mistakes made by most small business owners. They go from working for an idiot boss to… — Allan Dib Business Copy Share Image
“If something in the ad isn’t helping you achieve that objective then it’s detracting from it and you should get rid of… — Allan Dib Goals Copy Share Image
“Therefore we need to clearly understand an important concept: a good product or service is a customer retention tool.” — Allan Dib Service Copy Share Image
“To be a successful small business marketer you need laser-like focus on a narrow target market, sometimes called a niche.” — Allan Dib Business Copy Share Image
“One of the ways I recommend doing market research is by analyzing what your target market are actually buying or looking for.” — Allan Dib Investing Copy Share Image
“Because you can always get more money, but you can never get more time. So you need to ensure the stuff you… — Allan Dib Money Copy Share Image
“Helping your customers all the way through to achieving results will have a big payoff for both yourself and them.” — Allan Dib Copy Share Image
“Your job as an entrepreneur is to be an innovator and a builder of systems.” — Allan Dib Business Copy Share Image
“Once you’ve reached a level of competence, the real profit comes from the way you market yourself .” — Allan Dib Copy Share Image
