Customer Quote by Allan Dib
““Therefore we need to clearly understand an important concept: a good product or service is a customer retention tool.””
About This Quote
Source Book: “The 1-Page Marketing Plan”, Allan Dib, 2016
A product’s true purpose is to retain customers, making it a tool for long‑term loyalty rather than just a sale.
In simple terms: Products retain customers.
Design for retention.
Themes
Mood
Type
When to use this quote
- product launch
- customer onboarding
- subscription services
Key Concepts
Questions to Reflect On
- How does your product foster loyalty?
- What metrics measure retention success?
Retention alone won’t guarantee growth.