Marketing Quote by Allan Dib

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

— John Sculley

“Simply put, a strategy is the “what,” while tactics represent the “how.” “A strategy is an idea… A conceptualization of how the goal could…

— Chuck Frey

Strategy doesn't change when hard times arrive. Consumers' willingness to try, and to stay loyal, remains, the goal. Winners know this; their brand focus…

— Andrew Seth Pringle-Pattison

A strategy is something like, an innovative new product; globalization, taking your products around the world; be the low-cost producer. A strategy is something…

— Jack Welch

Strategy is the starting point for a transformation that needs to occur and how that company must change to win.

— Lynne Doughtie

“An effective business strategy is both a mindset and a method.”

— Wayne Chirisa

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.

— Bruce Henderson

“Strategy needn’t be mysterious. Conceptually, it is simple and straightforward. It requires clear and hard thinking, real creativity, courage, and personal leadership.”

— A.G. Lafley

“The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand for something…

— Al Ries, Jack Trout

Strategy means making clear-cut choices about how to compete.

— Jack Welch

“Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of…

— Marc de Swaan Arons

“Tactics are idiosyncratic. But strategies are universal, and there are a lot of talented folks who are not succeeding the way they want to…

— Jocelyn K. Glei