““Simply put, a strategy is the “what,” while tactics represent the “how.” “A strategy is an idea… A conceptualization of how the goal could be achieved... A tactic is an action you take to execute the strategy,” is how the Brand Insights Blog compares the two concepts. Here’s the problem: The average executive is firmly rooted in a tactical mindset – focused upon doing (following orders), rather than thinking about what needs to be done and why.””
