Capabilities Quote by A.G. Lafley
““a strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems.””
About This Quote
A strategy consists of five integrated choices: aspiration, play, win method capabilities, and systems.
In simple terms: Strategy = five coordinated choices.
Define and align five strategic choices.
Themes
Mood
Type
When to use this quote
- product launch
- market entry
- organizational change
- resource allocation
Key Concepts
Questions to Reflect On
- Which of the five choices needs most attention?
- How do you ensure they stay integrated?
Overemphasis on one element can unbalance the whole.