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Capabilities Quote by A.G. Lafley

“a strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems.” quote by A.G. Lafley
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““a strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems.””

A.G. Lafley

About This Quote

A strategy consists of five integrated choices: aspiration, play, win method capabilities, and systems.

In simple terms: Strategy = five coordinated choices.

Key Takeaway

Define and align five strategic choices.

Themes

strategy planning decision‑making business leadership

Mood

analytical pragmatic strategic

Type

business

When to use this quote

  • product launch
  • market entry
  • organizational change
  • resource allocation

Key Concepts

competitive advantage core competencies organizational design

Questions to Reflect On

  • Which of the five choices needs most attention?
  • How do you ensure they stay integrated?
A Different Perspective

Overemphasis on one element can unbalance the whole.

3.3 out of 5 (7 ratings)

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