Capability Quote by Anonymous
““A strategy is a coordinated and integrated set of where-to-play, how-to-win, core capability, and management system choices that uniquely meet a consumer’s needs, thereby creating competitive advantage and superior value for a business.””
About This Quote
A comprehensive definition of strategy emphasizing coordinated choices that satisfy consumer needs and generate competitive advantage.
In simple terms: Strategy is coordinated choices that meet consumer needs and create advantage.
Align actions with consumer needs for advantage.
Themes
Mood
Type
When to use this quote
- product development
- marketing planning
- organizational design
- leadership
Key Concepts
Questions to Reflect On
- What consumer need does your business address?
- How can you integrate capabilities to win?
Complex definitions can be hard to apply without concrete examples.