Strategy Quote by A.G. Lafley

The two most fundamental strategic choices are deciding where to play and how to win.

— Roger Martin

“Winning is what matters—and it is the ultimate criterion of a successful strategy.”

— A.G. Lafley

“a strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management…

— A.G. Lafley

The real heart of strategy is the strategist.

— Max McKeown

“A winning strategy anticipates change before it becomes urgent.”

— Wayne Chirisa

“Strategic Thinking deals with discovering novel, rewriting the rules of the competitive game.”

— Pearl Zhu

Strategy means making clear-cut choices about how to compete.

— Jack Welch

“Strategy is about fighting the right battles, the important ones you are likely to win. Operations are about winning them.”

— Stephen Bungay

“With respect to strategy as a subject of study, its intellectual framework is not clearly outlined, and its vocabulary is almost nonexistent. These two…

— J.C. Wylie

“Strategy needn’t be mysterious. Conceptually, it is simple and straightforward. It requires clear and hard thinking, real creativity, courage, and personal leadership.”

— A.G. Lafley

Designing a winning strategy is the art of asking questions, experimenting and then constantly renewing the thinking process by questioning the answers. No matter…

— Constantinos C. Markides

You can talk about strategy all you want, but what really matters is resilience. On the last nine holes of the Masters or the…

— Hale Irwin