Choices Quote by Roger Martin
“The two most fundamental strategic choices are deciding where to play and how to win.”
About This Quote
Source Book: "Playing to Win", 2013
Identifies strategic choices: where to play and how to win.
In simple terms: Strategy hinges on market choice and winning method.
Key Takeaway
Define clear strategic focus.
Themes
strategy
business
competition
decision making
Mood
analytical
pragmatic
Type
business
educational
When to use this quote
- market entry
- business planning
- performance measurement
Key Concepts
strategic positioning
value creation
Questions to Reflect On
- How to choose the right market?
- What defines a winning approach?
A Different Perspective
May ignore execution complexities.
