Coaches Quote by Roger Martin
“I was blown away when I figured out that none of the great integrative moves that I studied came as a result of starting with a blank sheet of paper - as many innovation coaches suggest. Integrative solutions came directly from mining the existing models for the best of their nuggets. So I never start with a blank sheet of paper anymore.”
About This Quote
Source Book: The Design of Business, Roger Martin, 2009
Effective innovation builds on existing ideas rather than starting from nothing, leveraging prior knowledge to create integrative solutions.
In simple terms: Innovation works best by reusing and combining existing concepts.
Seek and combine existing ideas.
Themes
Mood
Type
When to use this quote
- product development
- business strategy
- research projects
- team brainstorming
Key Concepts
Questions to Reflect On
- How can you balance existing knowledge with fresh perspectives?
- When might a blank slate be advantageous?
Overreliance on existing models may limit radical breakthroughs.