Skip to content

Coaches Quote by Roger Martin

“I was blown away when I figured out that none of the great integrative moves that I studied came as a result of starting with a blank sheet of paper - as many innovation coaches suggest. Integrative solutions came directly from mining the existing models for the best of their nuggets. So I never…” quote by Roger Martin
Download Open image
“I was blown away when I figured out that none of the great integrative moves that I studied came as a result of starting with a blank sheet of paper - as many innovation coaches suggest. Integrative solutions came directly from mining the existing models for the best of their nuggets. So I never start with a blank sheet of paper anymore.”

Roger Martin

About This Quote

Source Book: The Design of Business, Roger Martin, 2009

Effective innovation builds on existing ideas rather than starting from nothing, leveraging prior knowledge to create integrative solutions.

In simple terms: Innovation works best by reusing and combining existing concepts.

Key Takeaway

Seek and combine existing ideas.

Themes

innovation integration learning strategy

Mood

thoughtful analytical

Type

practical strategic

When to use this quote

  • product development
  • business strategy
  • research projects
  • team brainstorming

Key Concepts

Systems thinking knowledge reuse creative synthesis

Questions to Reflect On

  • How can you balance existing knowledge with fresh perspectives?
  • When might a blank slate be advantageous?
A Different Perspective

Overreliance on existing models may limit radical breakthroughs.

5.0 out of 5 (6 ratings)

More by Roger Martin

Explore all 13 Roger Martin quotes

More Coaches quotes

Browse all 2,302 Coaches quotes