Chance Quote by Roger Martin
“The virtue of small-to-midsize companies is that they tend to be more flexible and it is easier to experiment with new ways of working. So just try to tackle one problem you're really struggling with, together with your team. Get started and see what happens. Chances are you will be happy with the outcome.”
About This Quote
Source Book: The Design of Business, Roger Martin, 2015
Small to midsize firms can experiment quickly, so focus on one tough problem with your team and start.
In simple terms: Small firms can test ideas fast.
Pick a single challenge and begin together.
Themes
Mood
Type
When to use this quote
- product development
- process improvement
- team brainstorming
- startup pivots
Key Concepts
Questions to Reflect On
- What single problem will you tackle first?
- How can your team stay aligned during experimentation?
Risk of overlooking broader issues.