Business Quote by Roger Martin
“When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve it'.”
About This Quote
Source Speech: TED Talk, 2013
Business can learn from design’s iterative, prototype‑first approach to foster innovation.
In simple terms: Design thinking boosts business innovation.
Key Takeaway
Adopt prototyping and iterative testing.
Themes
innovation
design thinking
business
learning
creativity
Mood
curious
optimistic
Type
practical
motivational
When to use this quote
- product development
- marketing strategies
- service design
- team workshops
Key Concepts
prototype
iteration
user‑centered design
Questions to Reflect On
- How can you embed prototyping into your workflow?
- What risks arise from rapid iteration?
A Different Perspective
May require cultural shift and resources.
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![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)