Choices Quote by Roger Martin
“You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase the odds of success.”
About This Quote
Source Book: The Opposable Mind (2013)
Strategic risk‑taking involves discomfort; success comes from calculated bets, not risk elimination.
In simple terms: Being uncomfortable is part of strategy; make hard choices.
Key Takeaway
Embrace calculated risk for better odds.
Themes
strategy
risk
decision‑making
Mood
thoughtful
determined
Type
strategic
motivational
When to use this quote
- business planning
- investment decisions
- career moves
Key Concepts
Opportunity cost
probability assessment
Questions to Reflect On
- When is risk too great?
- How do you balance comfort and ambition?
A Different Perspective
Excessive risk can backfire.
