Creative Quote by Roger Martin
“The fundamental purpose of design thinking is to produce something that does not now exist. And so it is with integrative thinking - in the face of conflicting models, it seeks to generate a creative resolution of the tension in the form of a model that contains elements of each but is superior to both. So the goals are aligned completely.”
About This Quote
Source Book: The Design of Business, Roger Martin, 2009
Design thinking creates novel solutions by integrating conflicting ideas into a superior, unified model.
In simple terms: Combine opposing ideas to craft something new.
Key Takeaway
Embrace tension to innovate.
Themes
creativity
innovation
integrative thinking
problem solving
strategy
Mood
optimistic
analytical
inspirational
Type
business
philosophical
When to use this quote
- product development
- business strategy
- team brainstorming
- conflict resolution
- organizational change
Key Concepts
design thinking
integrative thinking
systems theory
Questions to Reflect On
- When have you turned conflict into a breakthrough?
- How can you ensure the new model truly outperforms both originals?
A Different Perspective
Balancing diverse models can be time‑consuming and may dilute focus.
