The virtue of small-to-midsize companies is that they tend to be more flexible and it is easier to experiment with new ways… — Roger Martin Chance Copy Share Image
The fundamental purpose of design thinking is to produce something that does not now exist. And so it is with integrative thinking… — Roger Martin Creative Copy Share Image
The status quo is more tenacious than anyone would ever imagine. The human mind prefers continuity rather than change. So it really… — Roger Martin Bad habit Copy Share Image
I was blown away when I figured out that none of the great integrative moves that I studied came as a result… — Roger Martin Coaches Copy Share Image
Business people don't need to understand designers better. They need to be designers. — Roger Martin Business Copy Share Image
In order to have a hope of creating better answers, we need to deeply understand the logic of the opposing answers. That… — Roger Martin Hope Copy Share Image
Design isn't just about making things beautiful; it's also about making things work beautifully. — Roger Martin Beautiful Copy Share Image
I love that Toronto is demonstrating that a big, highly diverse, multicultural city can actually work and work well, if its residents… — Roger Martin Attitude Copy Share Image
Typically to get toward a productive outcome in negotiation you have to make the initial move of genuinely exploring someone's model. If… — Roger Martin Exploring Copy Share Image
When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it,… — Roger Martin Business Copy Share Image
The two most fundamental strategic choices are deciding where to play and how to win. — Roger Martin Choices Copy Share Image
You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to… — Roger Martin Choices Copy Share Image
The ability to face constructively the tension of opposing ideas and instead of choosing one at the expense of the other, generate… — Roger Martin Ability Copy Share Image
