The two most fundamental strategic choices are deciding where to play and how to win. — Roger Martin Copy Share Image
You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase the odds of success. — Roger Martin Copy Share Image
The virtue of small-to-midsize companies is that they tend to be more flexible and it is easier to experiment with new ways of working.… — Roger Martin Copy Share Image
The fundamental purpose of design thinking is to produce something that does not now exist. And so it is with integrative thinking - in… — Roger Martin Copy Share Image
The status quo is more tenacious than anyone would ever imagine. The human mind prefers continuity rather than change. So it really has to… — Roger Martin Copy Share Image
I was blown away when I figured out that none of the great integrative moves that I studied came as a result of starting… — Roger Martin Copy Share Image
Business people don't need to understand designers better. They need to be designers. — Roger Martin Copy Share Image
In order to have a hope of creating better answers, we need to deeply understand the logic of the opposing answers. That means thinking… — Roger Martin Copy Share Image
Design isn't just about making things beautiful; it's also about making things work beautifully. — Roger Martin Copy Share Image
I love that Toronto is demonstrating that a big, highly diverse, multicultural city can actually work and work well, if its residents have the… — Roger Martin Copy Share Image
Typically to get toward a productive outcome in negotiation you have to make the initial move of genuinely exploring someone's model. If you don't,… — Roger Martin Copy Share Image
When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve… — Roger Martin Copy Share Image
The two most fundamental strategic choices are deciding where to play and how to win. — Roger Martin Copy Share Image
You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk… — Roger Martin Copy Share Image
