Skip to content

Strategies Quote by A.G. Lafley

“strategies that allow it to command price premiums.” quote by A.G. Lafley
Download Open image
““strategies that allow it to command price premiums.””

A.G. Lafley

About This Quote

Source Business article: Harvard Business Review, 2012

Offering unique value enables a company to charge higher prices and maintain market advantage.

In simple terms: Differentiation justifies premium pricing.

Key Takeaway

Create distinctive products.

Themes

marketing pricing strategy

Mood

strategic analytical

Type

business motivational

When to use this quote

  • Product launches
  • brand positioning
  • premium services

Key Concepts

Economics value proposition competitive advantage

Questions to Reflect On

  • What makes your offering unique?
  • How to balance price and accessibility?
A Different Perspective

Premium pricing can alienate price‑sensitive customers.

2.4 out of 5 (8 ratings)

More by A.G. Lafley

Explore all 13 A.G. Lafley quotes

More Strategies quotes

Browse all 118 Strategies quotes