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Strategy Quote by Stephen Bungay

“Strategy is about fighting the right battles, the important ones you are likely to win. Operations are about winning them.” quote by Stephen Bungay
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““Strategy is about fighting the right battles, the important ones you are likely to win. Operations are about winning them.””

Stephen Bungay

About This Quote

Source Book: The Art of War Re‑examined, 2010

Distinguishes strategy (choosing battles) from operations (executing wins).

In simple terms: Pick the right fights, then win them.

Key Takeaway

Focus on strategic choices.

Themes

strategy operations leadership

Mood

analytical pragmatic

Type

strategic instructional

When to use this quote

  • business planning
  • project management
  • sports coaching

Key Concepts

decision theory resource allocation military doctrine

Questions to Reflect On

  • What criteria guide your battle selection?
  • How do you adapt when operations fail?
A Different Perspective

Strategy may be limited by unforeseen events.

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