Strategy Quote by Stephen Bungay
““Strategy is about fighting the right battles, the important ones you are likely to win. Operations are about winning them.””
About This Quote
Source Book: The Art of War Re‑examined, 2010
Distinguishes strategy (choosing battles) from operations (executing wins).
In simple terms: Pick the right fights, then win them.
Focus on strategic choices.
Themes
Mood
Type
When to use this quote
- business planning
- project management
- sports coaching
Key Concepts
Questions to Reflect On
- What criteria guide your battle selection?
- How do you adapt when operations fail?
Strategy may be limited by unforeseen events.