“It chooses to play in its own retail stores, with athletic wear for women. It decides to win on the basis of performance and style. It creates yoga gear that is both technically superior (in terms of fit, flex, wear,… — A.G. Lafley Copy Share Image
“when it came to where to play, the company needed to define which regions, categories, channels, and consumers would give P&G a sustainable competitive… — A.G. Lafley Copy Share Image
“When a company sets out to participate, rather than win, it will inevitably fail to make the tough choices and the significant investments that… — A.G. Lafley Copy Share Image
“First, Olay needed to convince skin-care-savvy women that the new Olay products were just as good as, or better than, higher-priced competitors. It began… — A.G. Lafley Copy Share Image
“The plan was to remake Oil of Olay—its brand, its business model, its package and product, its value proposition, and even its name.” — A.G. Lafley Copy Share Image
“Strategy needn’t be mysterious. Conceptually, it is simple and straightforward. It requires clear and hard thinking, real creativity, courage, and personal leadership.” — A.G. Lafley Copy Share Image
“Winning is what matters—and it is the ultimate criterion of a successful strategy.” — A.G. Lafley Copy Share Image
“experiencing shopping as a consumer would. Nothing else would have worked without those insights. Second, Clay Street is about building a team totally driven… — A.G. Lafley Copy Share Image
“It chooses to play in its own retail stores, with athletic wear for women. It decides to win on the basis of performance and… — A.G. Lafley Copy Share Image
“The heart of strategy is the answer to two fundamental questions: where will you play, and how will you win there?” — A.G. Lafley Copy Share Image
“a strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management… — A.G. Lafley Copy Share Image
