Behavior Quote by Bruce Henderson
“The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.”
About This Quote
Successful strategy hinges on exploiting differences between competitors, leading to distinct behaviors.
In simple terms: Strategy wins by leveraging unique competitive advantages.
Key Takeaway
Differentiate to succeed.
Themes
strategy
competition
differentiation
Mood
strategic
confident
Type
business
analytical
When to use this quote
- strategy development
- business planning
Key Concepts
competitive analysis
behavioral economics
market positioning
Questions to Reflect On
- What unique strengths set you apart?
- How can you adapt when competitors copy your differences?
A Different Perspective
Focusing solely on differences can ignore collaboration opportunities.
![“After 9/11, it became clear that we [the United States] had to do several things to have a successful strategy to win the global war on terror, specifically that we had to go after the terrorists wherever we might find them, that we also had to go after state sponsors of terror, those who might…” quote by Dick Cheney](https://sms4smile.com/quotes/img-quotes/217/dick-cheney-1810_clear_after-9-11-it-became-clear-that-we-the-u_572702.jpg)
