Advantage Quote by Bruce Henderson
“The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.”
About This Quote
Source Book: The Strategy of Business, Bruce Henderson, 1965
Gaining advantage often requires exploiting others’ weaknesses, which raises ethical concerns about fairness.
In simple terms: Advantage comes at others’ expense.
Consider ethical implications of competitive tactics.
Themes
Mood
Type
When to use this quote
- business negotiations
- political campaigns
- sports rivalries
- investment decisions
Key Concepts
Questions to Reflect On
- Is it ever justified to profit from another’s loss?
- How can you achieve success without harming others?
Such tactics can damage relationships and reputation.