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Advantage Quote by Bruce Henderson

“The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.” quote by Bruce Henderson
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“The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.”

Bruce Henderson

About This Quote

Source Book: The Strategy of Business, Bruce Henderson, 1965

Gaining advantage often requires exploiting others’ weaknesses, which raises ethical concerns about fairness.

In simple terms: Advantage comes at others’ expense.

Key Takeaway

Consider ethical implications of competitive tactics.

Themes

competition ethics strategy

Mood

critical analytical

Type

philosophical strategic

When to use this quote

  • business negotiations
  • political campaigns
  • sports rivalries
  • investment decisions

Key Concepts

zero‑sum games resource allocation market dynamics

Questions to Reflect On

  • Is it ever justified to profit from another’s loss?
  • How can you achieve success without harming others?
A Different Perspective

Such tactics can damage relationships and reputation.

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