Approach Quote by Bruce Henderson
“Any approach to strategy quickly encounters a conflict between corporate objectives and corporate capabilities. Attempting the impossible is not good strategy. It is just a waste of resources.”
About This Quote
Source Book: “The Product Portfolio” by Bruce Henderson, 1970
Strategy must align goals with realistic capabilities; chasing impossible aims wastes resources.
In simple terms: Match goals to ability.
Key Takeaway
Align objectives with resources.
Themes
strategy
resource management
realism
Mood
analytical
cautious
Type
business
practical
When to use this quote
- business planning
- project selection
- budgeting
Key Concepts
corporate planning
risk assessment
Questions to Reflect On
- Are your goals realistic?
- How can you test feasibility early?
A Different Perspective
Ignoring capability leads to failure.
