Approach Quote by Bruce Henderson

The company without a strategy is willing to try anything.

— Michael Porter

Corporate strategy is usually only useful if you get people engaged with helping you to make it work.

— Max McKeown

Strategy is the starting point for a transformation that needs to occur and how that company must change to win.

— Lynne Doughtie

I believe that when people say something is impossible, it's only impossible because a strategy has not been found yet.

— Adam Khoo

Strategy is figuring out what not to do.

— Steve Jobs

The essence of strategy is choosing what not to do.

— Michael Porter

The single most damaging misconception about strategy is that it is a set of financial performance goals. The so-called "strategies" created by many managements…

— Richard P. Rumelt

The opportunities and threats existing in any situation always exceed the resources needed to exploit the opportunities or avoid the threats. Thus, strategy is…

— William Cohen

The essence of strategy is that you must set limits on what you're trying to accomplish.

— Michael Porter

Strategy is not a lengthy action plan. It is the evolution of a central idea through continually changing circumstances.

— Jack Welch

hindsight is not a strategy.

— Jane Bryant Quinn

Most of the time, strategies should not be formulating strategy at all; they should be getting on with implementing strategies they already have.

— Henry Mintzberg