Helping Quote by Max McKeown
“Corporate strategy is usually only useful if you get people engaged with helping you to make it work.”
About This Quote
Source Book: The Strategy Book by Max McKeown, 2012
Strategy works when people are involved and motivated to execute it.
In simple terms: People must be engaged for strategy to work.
Key Takeaway
Involve stakeholders early.
Themes
leadership
engagement
execution
Mood
motivational
pragmatic
Type
advice
leadership
When to use this quote
- team meetings
- project launches
- organizational change
- product development
Key Concepts
change management
participatory design
Questions to Reflect On
- How can you foster genuine buy‑in?
- What incentives motivate participation?
A Different Perspective
If people feel forced, they may resist.
