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Arbitrage Quote by Bill Gurley

“If one asserts that buying customers below what they charge them is a corporate strategy, this is in essence an arbitrage game, and arbitrage games rarely last.” quote by Bill Gurley
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“If one asserts that buying customers below what they charge them is a corporate strategy, this is in essence an arbitrage game, and arbitrage games rarely last.”

Bill Gurley

About This Quote

Source Interview: The Economics of Startups, 2015

Charging customers less than their value is a short‑term arbitrage that cannot sustain a business over time.

In simple terms: Undercutting hurts long‑term health.

Key Takeaway

Focus on sustainable pricing.

Themes

business strategy economics

Mood

analytical critical

Type

business economic

When to use this quote

  • pricing strategy
  • product launch
  • market entry

Key Concepts

Arbitrage price discrimination value capture

Questions to Reflect On

  • Is short‑term gain worth long‑term loss?
  • How can value be captured without underpricing?
A Different Perspective

Undercutting may attract customers but erodes margins.

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