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Building Quote by Nancy Dubuc

“I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.” quote by Nancy Dubuc
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“I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.”

Nancy Dubuc

About This Quote

Source Corporate Interview: Business Strategy Discussion, 2023

Brands must be meaningful and receive dedicated investment; otherwise, a company should exit that market.

In simple terms: Invest in valuable brands or leave the market.

Key Takeaway

Focus resources on brands that matter.

Themes

business strategy brand investment market exit

Mood

analytical strategic

Type

business leadership

When to use this quote

  • Product development
  • marketing budgeting
  • portfolio review
  • M&A decisions

Key Concepts

Strategic focus resource allocation brand value

Questions to Reflect On

  • Are you allocating resources to the right brands?
  • What criteria define a brand's worth?
A Different Perspective

Overemphasis on brand may overlook emerging opportunities.

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