Building Quote by Nancy Dubuc
“I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.”
About This Quote
Source Corporate Interview: Business Strategy Discussion, 2023
Brands must be meaningful and receive dedicated investment; otherwise, a company should exit that market.
In simple terms: Invest in valuable brands or leave the market.
Focus resources on brands that matter.
Themes
Mood
Type
When to use this quote
- Product development
- marketing budgeting
- portfolio review
- M&A decisions
Key Concepts
Questions to Reflect On
- Are you allocating resources to the right brands?
- What criteria define a brand's worth?
Overemphasis on brand may overlook emerging opportunities.