Building Quote by Nancy Dubuc

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand…

— David A. Aaker

I think brands should go back to being more specialised and focused on particular market segments. Sometimes the business you don’t do is more…

— Mark Price

I have observed that people make strategic plans for brands, businesses, and companies, but they are not always strategic about themselves.

— Denise Morrison

To build and sustain brands people love and trust, one must focus-not only on today but also on tomorrow. It's not easy...but balancing the…

— Irene Rosenfeld

A global brand building strategy is, in reality, a local plan for every market.

— Martin Lindstrom

The managers of the big brands have a very clear responsibility. It's attracting and keeping talented people in order to sustain and build the…

— Robert Reich

I think a lot of what we want to do with both the product we're building and the brand is help people make better…

— Evan Sharp

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we…

— John McKinley

It's important to keep up the idea of the brand, even beyond sales.

— Ines de La Fressange

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company…

— Ryan Holmes

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

“Even though the ideology is normally structured to give guidance, we should at the same time recognize that brands are fluid entities that are…

— Nicholas Ind