We didn't really start the company to go build an enterprise software company. — Aaron Levie Copy Share Image
Read these 3 books - Crossing the Chasm, Innovators Dilemma and Behind the Cloud. — Aaron Levie Copy Share Image
You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem. — Aaron Levie Copy Share Image
Go after the customers that are working in the future, but haven't totally lost their minds. — Aaron Levie Copy Share Image
We're going from a world of customized software to standardized platforms. — Aaron Levie Copy Share Image
Your product should sell itself, but that does not mean you don't need salespeople. — Aaron Levie Copy Share Image
All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive,… — Aaron Levie Copy Share Image
Everything about the enterprise, and then by definition the software the enterprise uses has changed - just in the last 5 years. — Aaron Levie Copy Share Image
Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors,… — Aaron Levie Copy Share Image
Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something. — Aaron Levie Copy Share Image
Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work — Aaron Levie Copy Share Image
Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences. — Aaron Levie Copy Share Image
Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first. — Aaron Levie Copy Share Image
Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise… — Aaron Levie Copy Share Image
They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security...… — Aaron Levie Copy Share Image
You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier. — Aaron Levie Copy Share Image
Every single industry is going through a major business model and technology oriented disruption. — Aaron Levie Copy Share Image
Do things that incumbents can't or won't do because it's economically or technically infeasible. — Aaron Levie Copy Share Image
If there could've ever been a magical time to build an enterprise software company, now is absolutely that time. — Aaron Levie Copy Share Image
Look for new enabling technologies that create a wide gap between how things have been done and how they can be done. — Aaron Levie Copy Share Image
In a user lead model, users are bringing in their own technology... and you can build software then, around the user. — Aaron Levie Copy Share Image
You can look at the cost structure of an incumbent company and discover: where are they not going to be able to… — Aaron Levie Copy Share Image
The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology. — Aaron Levie Copy Share Image
In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization. — Aaron Levie Copy Share Image
You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to… — Aaron Levie Copy Share Image
Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to… — Aaron Levie Copy Share Image
The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology. — Aaron Levie Copy Share Image
The only way to avoid disruption is to constantly do what you would if you were just starting out. — Aaron Levie Copy Share Image
The chance of failure is almost always better than the guarantee of never knowing. — Aaron Levie Copy Share Image
You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their… — Aaron Levie Copy Share Image
My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things… — Aaron Levie Copy Share Image
Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences. — Aaron Levie Copy Share Image
I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products.… — Aaron Levie Copy Share Image
A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things. — Aaron Levie Copy Share Image
I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast. — Aaron Levie Copy Share Image
Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find… — Aaron Levie Copy Share Image
All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable,… — Aaron Levie Copy Share Image
