The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology. — Aaron Levie Copy Share Image
The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask. — Aaron Levie Copy Share Image
You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year… — Aaron Levie Copy Share Image
The product that wins is the one that bridges customers to the future, not the one that requires a giant leap. — Aaron Levie Copy Share Image
Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise… — Aaron Levie Copy Share Image
You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem. — Aaron Levie Copy Share Image
Go after the customers that are working in the future, but haven't totally lost their minds. — Aaron Levie Copy Share Image
Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get… — Aaron Levie Copy Share Image
If every customer is using your product "correctly", you'll never learn anything interesting about what to do next. — Aaron Levie Copy Share Image
The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology. — Aaron Levie Copy Share Image
The only way to avoid disruption is to constantly do what you would if you were just starting out. — Aaron Levie Copy Share Image
The chance of failure is almost always better than the guarantee of never knowing. — Aaron Levie Copy Share Image
You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their… — Aaron Levie Copy Share Image
My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things… — Aaron Levie Copy Share Image
Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences. — Aaron Levie Copy Share Image
I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products.… — Aaron Levie Copy Share Image
A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things. — Aaron Levie Copy Share Image
I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast. — Aaron Levie Copy Share Image
Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find… — Aaron Levie Copy Share Image
All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable,… — Aaron Levie Copy Share Image
