True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to… — Peter Drucker Copy Share Image
The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of… — Peter Drucker Copy Share Image
Inside an organization there are only cost centers. The only profit center is a customer whose check has not bounced. — Peter Drucker Copy Share Image
The single most important thing to remember about any enterprise is that results exist only on the outside.The result of a business… — Peter Drucker Copy Share Image
Providing more desirable products, services, and customer experiences is vital to the continued existence of any business. And that is INNOVATION. — Peter Drucker Copy Share Image
Businesses are not paid to reform customers. They are paid to satisfy customers. — Peter Drucker Copy Share Image
Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality. — Peter Drucker Copy Share Image
When Henry Ford said, "The customer can have a car in any color as long as it's black," he was not joking. — Peter Drucker Copy Share Image
What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely… — Peter Drucker Copy Share Image
Business exists to supply goods and services to customers and economic surplus to society, rather than to supply jobs to workers and… — Peter Drucker Copy Share Image
Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It… — Peter Drucker Copy Share Image
What the customer buys and considers value is never a product. It is always utility, that is, what a product or a… — Peter Drucker Copy Share Image
Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing… — Peter Drucker Copy Share Image
Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer. — Peter Drucker Copy Share Image
Businesses once grew by one of two ways; grass roots up, or by acquisition... Today businesses grow through alliances - all kinds… — Peter Drucker Copy Share Image
To satisfy the customer is the mission and purpose of every business. — Peter Drucker Copy Share Image
An institution which is financed by a budget - or which enjoys a monopoly which the customer cannot escape - is rewarded… — Peter Drucker Copy Share Image
One reason for the tremendous increase in health-care costs in the U.S. is managerial neglect of the "hotel services" by the people who dominate… — Peter Drucker Copy Share Image
No executive has ever suffered because his subordinates were strong and effective. — Peter Drucker Copy Share Image
“There is nothing so useless as doing efficiently that which should not be done at all. Peter Drucker” — Peter Drucker Copy Share Image
Management means, in the last analysis, the substitution of thought for brawn and muscle, of knowledge for folkways and superstition, and of cooperation for… — Peter Drucker Copy Share Image
The critical question is not "How can I achieve?" but "What can I contribute?" — Peter Drucker Copy Share Image
We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to… — Peter Drucker Copy Share Image
When it rains manna from heaven, some people put up an umbrella. Others reach for a big spoon. — Peter Drucker Copy Share Image
The enterprise can fulfill its human and social functions only if it prospers as a business. — Peter Drucker Copy Share Image
