Customers Quote by Peter Drucker
“What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.”
About This Quote
Source Book: The Practice of Management, Peter Drucker, 1954
Value is defined by the usefulness a product or service provides, not the product itself.
In simple terms: Value equals usefulness, not the item.
Key Takeaway
Focus on delivering utility.
Themes
value
utility
customer focus
Mood
analytical
strategic
Type
business
marketing
When to use this quote
- product development
- customer service
- pricing strategy
- business model innovation
Key Concepts
marketing
economics
service design
Questions to Reflect On
- How can you measure utility for your customers?
- What utilities do you currently overlook?
A Different Perspective
Utility may be subjective and hard to measure.
