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Change Quote by Charles Kettering

“Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be…” quote by Charles Kettering
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“Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.”

Charles Kettering

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About This Quote

Research drives continual innovation by exposing current limitations, prompting development of superior solutions that keep customers seeking newer, better products.

In simple terms: Innovation through systematic problem‑solving.

Key Takeaway

Progress stems from recognizing and fixing shortcomings.

Themes

Innovation Customer behavior Continuous improvement Product development Market dynamics

Mood

Motivated Curious Strategic

Type

Observational Strategic Inspirational

When to use this quote

  • Launching a new tech gadget
  • Revamping a legacy software suite
  • Designing a next‑gen automobile
  • Creating a fresh consumer brand
  • Improving a service platform

Key Concepts

Problem identification Iterative design Consumer desire Competitive advantage

Practical Applications

  • Product roadmap planning
  • Marketing strategy refinement

Questions to Reflect On

  • What current constraints are limiting your offering?
  • How can you turn customer dissatisfaction into loyalty?

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